While it’s a shame it took such a terrible event to make the discussion happen, it seems that America has finally realized it’s time to talk about the Confederate flag. It is long overdue. The flag, which represents the slave-owning South during the Civil War, has now become a symbol of “southern heritage” to hicks who swear they’re not racist.

Now, America’s top merchants are pulling the flag from their shelves, including Amazon, Walmart, Sears, and eBay. Each company has announced they will ban the sale of the flag, and Confederate flag merchandise.This announcement comes after a shooting last week at a historic African-American church in Charleston, South Carolina, a state that still flies the Confederate flag.

Walmart’s spokesman, Brian Nick said:

We never want to offend anyone with the products that we offer. We have taken steps to remove all items promoting the confederate flag from out assortment — whether in our stores or on our website.

Johnna Hoff, an eBay spokesperson said the Confederate flag has “become a contemporary symbol of divisiveness and racism.” Sears Holdings Corporation, which operates Sears and Kmart, also said it would remove any merchandise with the flag sold by third-party vendors online, they do not currently sell the flag in store.

Sales of three versions of the flag were up 1,670% to 2,305% in 24 hours, according to Amazon data, because if there’s one thing racists hate is when you try to take away something. “You’ll have to pry this piece of fabric that represents one of the darkest periods of American history from my cold dead hands!”

But that’s not the only news concerning the flag…

Them Duke boys are at it again.

Warner Bros. announced yesterday that the iconic General Lee, from CBS’ Dukes of Hazzards, will no longer sport the Confederate flag. The studio’s consumer-licensing division has “opted to stop sanctioning the manufacturing of any products featuring the stars and bars,” according to Vulture.

“Warner Bros. Consumer Products has one licensee producing die-cast replicas and vehicle model kits featuring the General Lee with the confederate flag on its roof — as it was seen in the TV series,” a spokesman for the company said via email to Vulture. “We have elected to cease the licensing of these product categories.”